Build Amazon Into a Growth Channel. Not a Silo.

Amazon marketplace strategy is the plan for how a brand grows profitably on Amazon across assortment, pricing, inventory, advertising, content, operations and measurement — while coordinating the channel with the rest of the business.

Depending on the business, the work can include:

• Marketplace strategy
• Seller Central
• Vendor Central
• Catalog and product launches
• Pricing and profitability
• Advertising strategy and measurement
• Inventory and demand planning
• Content and merchandising
• Conversion
• Reporting and analytics
• Marketplace expansion
• Amazon and DTC coordination

• Amazon revenue has stalled.
• Advertising spend keeps rising without enough profitable growth.
• The channel has no clear owner.
• Seller Central has catalog or operational issues.
• Amazon and DTC strategies are working against each other.
• You're preparing to launch or expand on Amazon.
• Your team or agencies need experienced leadership.

Agencies can be valuable specialists. Jon works from inside the broader business — connecting Amazon decisions to DTC, inventory, finance, pricing, operations and brand.

He can also work alongside your existing agencies and internal team, setting priorities and making sure the work adds up.

Jon sets marketplace strategy and leads the channel: Seller Central, Vendor Central, product launches, catalog and listings, advertising strategy, inventory planning, profitability and performance reporting.

He has brought Amazon in-house from an agency, moved a brand from a reseller model to Seller Central, and led Amazon across six European marketplaces.

Amazon advertising leadership

Jon sets and leads advertising strategy, budgets, priorities, measurement and profitability — rather than managing day-to-day PPC campaigns. He oversees performance, identifies opportunities and evaluates ROAS, ACOS and TACOS, working with internal teams or outside partners executing campaigns.

Advertising decisions connect to the entire Amazon business: revenue, margin, inventory, pricing, conversion and overall profitability — not advertising in isolation.

Inventory and demand planning

Jon leads inventory and demand planning so inventory supports marketplace growth, promotions, product launches and advertising. The focus is balancing availability and capital — avoiding unnecessary inventory commitments and stockouts — not acting as a dedicated supply-chain specialist.

No. Amazon is usually one part of a larger e-commerce business. Jon's experience also covers Shopify and DTC, other marketplaces, retail and B2B.

Many engagements cover the full channel mix as part of fractional e-commerce leadership.

Amazon and marketplace work can stand alone or sit inside a broader fractional engagement. Engagements are typically:

• Remote
• About 8–10 hours a week
• Hands-on
• Integrated with your existing team and partners

See how fractional e-commerce leadership works.

Can Jon work with an existing Amazon agency?

Yes. He can lead and direct agencies and internal teams, or bring work in-house when that makes more sense — as he did at CENTR.

Does Jon work in Seller Central?

Yes. He has led Seller Central for CENTR and Barlean's, including Barlean's transition from a reseller model. At NuNaturals, he led the Amazon/Seller Central business and strategy.

Does Jon have Vendor Central experience?

Yes. He grew Yakima Products' Amazon business through Vendor Central.

Can Jon help launch products on Amazon?

Yes. At CENTR he launched 40+ products across Amazon and DTC.

Does Jon manage Amazon advertising?

He leads strategy, budgets, priorities, measurement and profitability, including ROAS, ACOS and TACOS evaluation. Internal teams or outside partners execute day-to-day campaigns.

Can Amazon strategy be coordinated with Shopify and DTC?

Yes. Amazon and DTC should be planned as parts of the same e-commerce business, with pricing, inventory, promotions and customer strategy considered across channels.