Senior E-Commerce Leadership. Without Another Full-Time Hire.

A fractional e-commerce leader is a senior e-commerce executive who works with a company part-time, owning strategy, priorities and results across online channels without the cost and commitment of a full-time hire.

The company gets senior judgment and leadership for the hours the business actually needs.

• You need experienced e-commerce leadership but not another full-time executive.
• Amazon or DTC has grown beyond the team's current expertise.
• You have agencies and specialists but need someone senior connecting the pieces.
• Growth has stalled and you need someone to identify what actually matters.
• You're launching online and need the systems and processes to support it.

Jon sets the e-commerce strategy, leads the work and gets directly into execution when needed. That includes leading internal teams, managing agencies and vendors, and building the roadmap, priorities and reporting the business runs on.

• E-commerce strategy
• Shopify and DTC
• Amazon and marketplaces
• Conversion optimization
• Customer retention
• Analytics
• Digital growth
• E-commerce operations
• Team and vendor leadership

An agency provides specialist execution across many accounts, usually managed through an account team.

A traditional consulting engagement may focus on a defined project or set of recommendations. Fractional leadership goes further into the business—helping set priorities, make decisions, lead execution, work with internal teams and partners, and stay accountable to results.

A fractional e-commerce leader sits inside the business, owns the outcome, directs agencies and the team, and helps get the work done. With Rooted Essence, you work directly with Jon.

Consumer brands and growth-stage companies — from brands already selling online whose growth has stalled to brands launching online that need systems and processes in place.

Jon has worked across startups, growth-stage brands, consumer businesses and global organizations, including Intel.

Engagements are typically 8–10 hours per week and fully remote. Jon works directly with founders, executives and their teams rather than through an account manager.

Amazon (Seller Central and Vendor Central), Shopify and DTC, marketplaces, retail and B2B — along with email and lifecycle tools such as Klaviyo, paid media, SEO/AEO and analytics.

We start with a 30-minute conversation about the business, where growth is getting stuck, and where senior e-commerce leadership could make the biggest difference. From there, we determine priorities and whether a fractional engagement makes sense.